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Social Media Strategy: Marketing and Advertising in the Consumer Revolution


Mega Sale! Save 22% on the Social Media Strategy: Marketing and Advertising in the Consumer Revolution by imusti at Translate This Website. MPN: 46 black & white illustrations, 1 black. Hurry! Limited time offer. Offer valid only while supplies last. Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think


Product Description & Reviews

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement methodprovides a step-by-step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Features & Highlights

  • Rowman Littlefield Pub Inc

Additional Information

Manufacturer:Rowman & Littlefield Publishers
Brand:imusti
Part Number:46 black & white illustrations, 1 black
Publisher:Rowman & Littlefield Publishers
Studio:Rowman & Littlefield Publishers
MPN:46 black & white illustrations, 1 black
EAN:9781442251533
Item Weight:0.79 pounds
Item Size:0.5 x 9.94 x 9.94 inches
Package Weight:0.79 pounds
Package Size:5.85 x 0.73 x 0.73 inches

Social Media Strategy: Marketing and Advertising in the Consumer Revolution by imusti

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Social Media Strategy: Marketing and Advertising in the Consumer Revolution

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