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Social Media Strategy: Marketing and Advertising in the Consumer Revolution


Mega Sale! Save 22% on the Social Media Strategy: Marketing and Advertising in the Consumer Revolution by imusti at Translate This Website. MPN: 46 black & white illustrations, 1 black. Hurry! Limited time offer. Offer valid only while supplies last. Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers.


Product Description

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.

This simple, systematic text

  • leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method
  • provides a step-by-step roadmap for planning social media marketing strategy
  • emphasizes the need to apply solid marketing principles to social media
  • explores how to integrate social media throughout an entire organization
  • gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.
The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.

FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Additional Information

Manufacturer:Rowman & Littlefield Publishers
Brand:imusti
Part Number:46 black & white illustrations, 1 black
Publisher:Rowman & Littlefield Publishers
Studio:Rowman & Littlefield Publishers
MPN:46 black & white illustrations, 1 black
EAN:9781442251533
Item Weight:0.79 pounds
Item Size:0.5 x 9.94 x 9.94 inches
Package Weight:0.79 pounds
Package Size:5.85 x 0.73 x 0.73 inches

Social Media Strategy: Marketing and Advertising in the Consumer Revolution by imusti

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Social Media Strategy: Marketing and Advertising in the Consumer Revolution

Brand: imusti
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Availability: In Stock
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