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Strategic Planning for Public Relations: Beginning the Journey


Super Savings Item! Save 33% on the Strategic Planning for Public Relations: Beginning the Journey by Peter Lang Inc., International Academic Publishers at Translate This Website. MPN: BW, BW. Hurry! Limited time offer. Offer valid only while supplies last. Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The


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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

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Manufacturer:Peter Lang Inc., International Academic Publishers
Part Number:BW, BW
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
MPN:BW, BW
EAN:9781433120916
Item Weight:0.85 pounds
Item Size:0.5 x 9 x 9 inches
Package Weight:0.85 pounds
Package Size:5.9 x 0.7 x 0.7 inches

Strategic Planning for Public Relations: Beginning the Journey by Peter Lang Inc., International Academic Publishers

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Strategic Planning for Public Relations: Beginning the Journey

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