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Strategic Public Relations Leadership


Extreame Savings Item! Save 44% on the Strategic Public Relations Leadership by Brand: Routledge at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to


Product Description & Reviews

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

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  • Used Book in Good Condition

Additional Information

Manufacturer:Routledge
Brand:Brand: Routledge
Publisher:Routledge
Studio:Routledge
EAN:9780415667951
Item Weight:0.68 pounds
Item Size:0.4 x 9.21 x 9.21 inches
Package Weight:0.62 pounds
Package Size:6.06 x 0.39 x 0.39 inches

Strategic Public Relations Leadership by Brand: Routledge

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Strategic Public Relations Leadership

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Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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