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Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und ... Competence and Language Awareness in Europe)


Free Shipping Included! Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und ... Competence and Language Awareness in Europe) by Peter Lang GmbH, Internationaler Verlag der Wissenschaften at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation


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This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.

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Manufacturer:Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publisher:Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Studio:Peter Lang GmbH, Internationaler Verlag der Wissenschaften
EAN:9783631668771
Item Weight:1.01 pounds
Item Size:1 x 8.5 x 8.5 inches
Package Weight:1 pounds
Package Size:6.02 x 0.83 x 0.83 inches

Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und ... Competence and Language Awareness in Europe) by Peter Lang GmbH, Internationaler Verlag der Wissenschaften

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Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und ... Competence and Language Awareness in Europe)

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