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The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Digital Formations)


Huge Savings Item! Save 20% on the The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Digital Formations) by Peter Lang Inc., International Academic Publishers at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective


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This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

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Manufacturer:Peter Lang Inc., International Academic Publishers
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
EAN:9781433123597
Item Weight:1.05 pounds
Item Size:0.8 x 9 x 9 inches
Package Weight:1.06 pounds
Package Size:5.83 x 0.79 x 0.79 inches

The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Digital Formations) by Peter Lang Inc., International Academic Publishers

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The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Digital Formations)

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