The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Digital Formations)
Huge Savings Item! Save 20% on the The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Digital Formations) by Peter Lang Inc., International Academic Publishers at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective
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