WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
|Manufacturer:||The Copy Workshop|
|Brand:||Brand: Copy Workshop|
|Publisher:||The Copy Workshop|
|Studio:||The Copy Workshop|
|Item Weight:||2.15 pounds|
|Item Size:||1.25 x 9 x 9 inches|
|Package Weight:||2.15 pounds|
|Package Size:||7.4 x 1.3 x 1.3 inches|
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