Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Translate This Website
International Translation Network
 
International Access
Global Shipping Options Available
  Our Catalog   Business & Money   Marketing & Sales   Advertising

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth


Mega Sale! Save 28% on the The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Yale University Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control


Product Description

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?

Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

Additional Information

Manufacturer:Yale University Press
Publisher:Yale University Press
Studio:Yale University Press
EAN:9780300188011
Item Weight:0.8 pounds
Item Size:0.75 x 9 x 9 inches
Package Weight:0.8 pounds
Package Size:5.7 x 0.8 x 0.8 inches

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Yale University Press

Buy Now:
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Brand: Yale University Press
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$22.00
$16.00
You Save: 27%


Quantity:  

 


View More In Advertising.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by Yale University Press, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:

Related Best Sellers


By Kogan Page
mpn: black & white illustrations, ean: 9780749475093, isbn: 0749475099,
Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion.  With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on nine of...

By powerHouse Books
mpn: 9781576875162, ean: 9781576875162, isbn: 1576875164,
“An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas.” —Nelson Mandela Foundation“This is not just one of those books that makes you think. It challenges you to think. It d...

By Brand: Bloomberg Press
ean: 9781576603048, isbn: 1576603040,
Powerlines, the exceptional slogans that people remember long afterthe campaign ends, stand out from the barrage of marketing messagesconsumers face each day. A product, service, company, candidate, oran organization with a powerline outshines the co...

By Praeger
mpn: illustrations, ean: 9780275951849, isbn: 0275951847,
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the p...

By Brand: SAGE Publications, Inc
ean: 9780803953529, isbn: 0803953526,
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and m...

By Praeger
ean: 9781440853661, isbn: 1440853665,
Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues―including new media.• Clearly explains how to identify the best approach for a presentatio...

By McGraw-Hill Irwin
ean: 9780078028915, isbn: 0078028914,
Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyo...

By Brand: Routledge
ean: 9780415186766, isbn: 9780415186766,
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant stud...

By Now Publishers Inc
mpn: black & white illustrations, ean: 9781601988324, isbn: 9781601988324,
Computational Advertising (CA), popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean the content wher...

By Focal Press
mpn: 978-0-240-81302-8, ean: 9780240813028, isbn: 0240813022,
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how ...



Privacy Policy / Terms of Service
© 2018 - translateth.is. All Rights Reserved.