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The Diffusion of Innovations: A Communication Science Perspective


Mega Sale! Save 23% on the The Diffusion of Innovations: A Communication Science Perspective by Brand: Peter Lang Publishing at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to


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In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.

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  • Used Book in Good Condition

Additional Information

Manufacturer:Peter Lang Inc., International Academic Publishers
Brand:Brand: Peter Lang Publishing
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
UPC:001433110830
EAN:9781433110832
Item Weight:1.1 pounds
Item Size:0.75 x 8.75 x 8.75 inches
Package Weight:0.9 pounds
Package Size:5.9 x 0.8 x 0.8 inches

The Diffusion of Innovations: A Communication Science Perspective by Brand: Peter Lang Publishing

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The Diffusion of Innovations: A Communication Science Perspective

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