Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Translate This Website
International Translation Network
 
International Access
Global Shipping Options Available
Home About Us News Our Blog Our Catalog My Cart My Account Track Shippment Contact Us
  Our Catalog   Arts & Photography   Business of Art

The Diffusion of Innovations: A Communication Science Perspective


Mega Sale! Save 23% on the The Diffusion of Innovations: A Communication Science Perspective by Brand: Peter Lang Publishing at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past,


Product Description

In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.

Additional Information

Manufacturer:Peter Lang Inc., International Academic Publishers
Brand:Brand: Peter Lang Publishing
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
UPC:001433110830
EAN:9781433110832
Item Weight:1.1 pounds
Item Size:0.75 x 8.75 x 8.75 inches
Package Weight:0.9 pounds
Package Size:5.9 x 0.8 x 0.8 inches

The Diffusion of Innovations: A Communication Science Perspective by Brand: Peter Lang Publishing

Buy Now:
The Diffusion of Innovations: A Communication Science Perspective

Brand: Brand: Peter Lang Publishing
4.6 out of 5 stars with 40 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$101.95
$78.98
You Save: 23%


Quantity:  

 


View More In Business of Art.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by Brand: Peter Lang Publishing, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:

Related Best Sellers


ean: 9781433112577, isbn: 1433112574,
Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communic...

ean: 9781433110702, isbn: 1433110709,
This book re-evaluates the way we examine todays digital media environment. By looking at how popular culture uses different digital technologies, Digital Fandom bolsters contemporary media theory by introducing new methods of analysis. Using the exe...

ean: 9783034314251, isbn: 3034314256,
Derrida is one of the most influential, controversial and complex thinkers. The book offers a critical evaluation of deconstruction by focusing on the problematic of writing, self and other in the thought of Derrida. It examines how these concepts re...

ean: 9781433115486, isbn: 1433115484,
Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the adve...

ean: 9780810859210, isbn: 0810859211,
Although most art museums possess a library of some kind, these facilities are often hidden from the public and seldom discussed in library schools despite the important role they play as substantial research venues. Co-published with the Art Librari...

ean: 9781433142031, isbn: 1433142031,
Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and...

ean: 9783034319614, isbn: 3034319614,
The Doppelgänger – the double, twin, mirror image or alter ego of someone else – is an ancient and universal theme that can be traced at least as far back as Greek and Roman mythology, but is particularly associated with two areas of study: psyc...

mpn: 70, ean: 9783034320511, isbn: 3034320515,
The enthymeme in education is essential because it reflects what humans do when they think. It informs not only how we make inferences about the world to discover new knowledge, but also how we express those discoveries to influence the minds of othe...

ean: 9781433134548, isbn: 1433134543,
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice―from public diplomacy to corporate social responsibility to crisis communications to social justice i...

ean: 9781433103001, isbn: 1433103001,
When Apollo 11 landed on the moon in July 1969, it capped not only the most remarkable engineering feat in history, but also a decade-long battle over how much access the press and public should have to the manned space program. Now, forty years afte...



Privacy Policy / Terms of Service
© 2018 - translateth.is. All Rights Reserved.