The Language of Trust: Selling Ideas in a World of Skeptics
Blowout Sale! Save 63% on the The Language of Trust: Selling Ideas in a World of Skeptics by Prentice Hall Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
|Manufacturer:||Prentice Hall Press|
|Publisher:||Prentice Hall Press|
|Studio:||Prentice Hall Press|
|Item Weight:||0.53 pounds|
|Item Size:||0.74 x 8.26 x 8.26 inches|
|Package Weight:||0.53 pounds|
|Package Size:||5.43 x 0.87 x 0.87 inches|