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The Language of Trust: Selling Ideas in a World of Skeptics


Blowout Sale! Save 69% on the The Language of Trust: Selling Ideas in a World of Skeptics by Prentice Hall Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them


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What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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Additional Information

Manufacturer:Prentice Hall Press
Publisher:Prentice Hall Press
Studio:Prentice Hall Press
EAN:9780735204560
Item Weight:0.53 pounds
Item Size:0.74 x 8.26 x 8.26 inches
Package Weight:0.53 pounds
Package Size:5.43 x 0.87 x 0.87 inches

The Language of Trust: Selling Ideas in a World of Skeptics by Prentice Hall Press

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The Language of Trust: Selling Ideas in a World of Skeptics

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