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The Radio Broadcasting Industry: (Part of the Allyn & Bacon Series in Mass Communication)


Blowout Sale! Save 67% on the The Radio Broadcasting Industry: (Part of the Allyn & Bacon Series in Mass Communication) by Allyn & Bacon at Translate This Website. SKU: 0813-WS0601-A03005-0205307914. Hurry! Limited time offer. Offer valid only while supplies last. Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with


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Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.

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Manufacturer:Allyn & Bacon
Publisher:Allyn & Bacon
Studio:Allyn & Bacon
SKU:0813-WS0601-A03005-0205307914
EAN:9780205307913
Item Size:0.63 x 9 x 9 inches
Package Weight:0.6 pounds
Package Size:6.1 x 0.6 x 0.6 inches

The Radio Broadcasting Industry: (Part of the Allyn & Bacon Series in Mass Communication) by Allyn & Bacon

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The Radio Broadcasting Industry: (Part of the Allyn & Bacon Series in Mass Communication)

SKU: #0813-WS0601-A03005-0205307914
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