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The Secret Language of Influence: Master the One Skill Every Sales Pro Needs


Extreame Savings Item! Save 47% on the The Secret Language of Influence: Master the One Skill Every Sales Pro Needs by AMACOM at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the pain they'll avoid. By identifying different


Product Description & Reviews

Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the pain they'll avoid. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to "yes." The Secret Language of Influence reveals the best ways to approach buyers who are: Motivated by benefits vs. problems * Proactive vs. reactive * Big-picture vs. detailoriented * Systems thinkers vs. creative minds * Influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs) From the use of storytelling, humor, and emotion-evoking language to words to avoid and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and change buyers' minds.

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Additional Information

Manufacturer:AMACOM
Publisher:AMACOM
Studio:AMACOM
EAN:9780814417263
Item Weight:0.71 pounds
Item Size:0.47 x 9.02 x 9.02 inches
Package Weight:0.71 pounds
Package Size:5.98 x 0.63 x 0.63 inches

The Secret Language of Influence: Master the One Skill Every Sales Pro Needs by AMACOM

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The Secret Language of Influence: Master the One Skill Every Sales Pro Needs

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Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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