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The Televiewing Audience: The Art and Science of Watching TV


Free Shipping Included! The Televiewing Audience: The Art and Science of Watching TV by Brand: Peter Lang International Academic Publishers at Translate This Website. SKU: AC2197805. MPN: 30680260. Hurry! Limited time offer. Offer valid only while supplies last. This book won the Ohio Professional Writer’s, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user’s guide for the only household appliance that doesn’t come with one. Watching television seems relatively effortless – it is, after all, a major form of entertainment in the U.S. and overseas – yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision


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This book won the Ohio Professional Writer’s, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user’s guide for the only household appliance that doesn’t come with one. Watching television seems relatively effortless – it is, after all, a major form of entertainment in the U.S. and overseas – yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after consumption. This book is about becoming a more thoughtful and informed consumer, designed to shatter the anonymity of the televiewer, and to create a sense of community, for we rarely think of ourselves as instrumental in the televiewing experience or think of the experience as a shared event. Designed for courses related to broadcasting, media effects, media literacy, and audience studies, this book provides a comprehensive overview of the ways in which television influences the way we think about ourselves and our culture. It places us center-stage in the extremely complicated, competitive, creative, and costly endeavor that is television.

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  • Used Book in Good Condition

Additional Information

Manufacturer:Peter Lang Inc., International Academic Publishers
Brand:Brand: Peter Lang International Academic Publishers
Part Number:30680260
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
MPN:30680260
SKU:AC2197805
EAN:9781433110542
Item Weight:0.85 pounds
Item Size:0.5 x 9.75 x 9.75 inches
Package Weight:0.85 pounds
Package Size:7 x 0.6 x 0.6 inches

The Televiewing Audience: The Art and Science of Watching TV by Brand: Peter Lang International Academic Publishers

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The Televiewing Audience: The Art and Science of Watching TV

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