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The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health


Mega Sale! Save 29% on the The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health by Brand: Peter Lang International Academic Publishers at Translate This Website. SKU: VI-0820474894. Hurry! Limited time offer. Offer valid only while supplies last. Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture:


Product Description

Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation’s news outlets and promoted by Pfizer Pharmaceutical’s marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.

Additional Information

Manufacturer:Peter Lang Inc., International Academic Publishers
Brand:Brand: Peter Lang International Academic Publishers
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
SKU:VI-0820474894
EAN:9780820474892
Item Weight:0.55 pounds
Item Size:0 x 9.06 x 9.06 inches
Package Weight:0.45 pounds
Package Size:5.8 x 0.4 x 0.4 inches

The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health by Brand: Peter Lang International Academic Publishers

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The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health

Brand: Brand: Peter Lang International Academic Publishers
SKU: #VI-0820474894
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