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Visual Language: Perspectives for Both Makers and Users


Huge Savings Item! Save 20% on the Visual Language: Perspectives for Both Makers and Users by Eleven International Publishing at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph,


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The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.

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Additional Information

Manufacturer:Eleven International Publishing
Publisher:Eleven International Publishing
Studio:Eleven International Publishing
EAN:9789490947729
Item Weight:1.35 pounds
Item Size:0.7 x 9.25 x 9.25 inches
Package Weight:1.55 pounds
Package Size:7.4 x 0.8 x 0.8 inches

Visual Language: Perspectives for Both Makers and Users by Eleven International Publishing

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Visual Language: Perspectives for Both Makers and Users

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