Shhh…. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today.
The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership.
With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.
We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
|Part Number:||17 black & white tables, 3 diagrames|
|MPN:||17 black & white tables, 3 diagrames|
|Item Weight:||0.79 pounds|
|Item Size:||0.52 x 8.51 x 8.51 inches|
|Package Weight:||0.79 pounds|
|Package Size:||5.85 x 0.73 x 0.73 inches|
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By Palgrave Macmillan
ean: 9780230241466, isbn: 0230241468,
This book is about body language: signals we send and receive, messages we transmit and decipher, and “statements” we make about ourselves nonverbally. Body language is the most primitive system of communication that we share with other species i...