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Writing White Papers: How to Capture Readers and Keep Them Engaged


Mega Sale! Free Shipping Included! Save 28% on the Writing White Papers: How to Capture Readers and Keep Them Engaged by Brand: WhitePaperSource Publishing at Translate This Website. MPN: black & white illustrations, figures. Hurry! Limited time offer. Offer valid only while supplies last. Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn


Product Description & Reviews

Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

Features & Highlights

  • Used Book in Good Condition

Additional Information

Manufacturer:WhitePaperSource Publishing
Brand:Brand: WhitePaperSource Publishing
Part Number:black & white illustrations, figures
Publisher:WhitePaperSource Publishing
Studio:WhitePaperSource Publishing
MPN:black & white illustrations, figures
EAN:9780977716937
Item Weight:1.05 pounds
Item Size:1 x 9 x 9 inches
Package Weight:1.05 pounds
Package Size:6.3 x 1 x 1 inches

Writing White Papers: How to Capture Readers and Keep Them Engaged by Brand: WhitePaperSource Publishing

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Writing White Papers: How to Capture Readers and Keep Them Engaged

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$34.95
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