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Advertising - 610 - Blowout Sale! Save up to 56%

Blowout Sale! Up to 56% off on Advertising at Translate This Website. Top brands include Brand: Prentice Hall Press, Diamond Comics, Routledge, University of Illinois Press, Adams Media, Cengage Learning, Yale University Press, Kogan Page, powerHouse Books, Brand: Bloomberg Press, Praeger, Brand: SAGE Publications, Inc, McGraw-Hill Irwin, Brand: Routledge, Now Publishers Inc, Focal Press, Brand: Cosimo Books, McGraw Hill, & Pearson. Hurry! Limited time offers. Offers valid only while supplies last.

Secrets of Power Persuasion: Everything You'll Ever Need to Get Anything You'll Ever Want
By Brand: Prentice Hall Press
In Stock
You Save: 20%

mpn: Illustrations, ean: 9780735202863, isbn: 9780735202863,

4.5 out of 5 stars with 29 reviews
Learn the proven success secrets that get other people to see things your way without threats, without bribes, and without manipulation.   Secrets of Power Persuasion is the most comprehensive how-to book ever published on the art of how to get what you want from other people. It is required reading for salespeople, managers, marketing specialists, politicians, parents . . . virtually everyone!   Discover: • 8 Magic Keys That Control People • How to Use Humor to Control Others • 15

Toybox Time Machine: A Catalog of the Coolest Toys Never Made
By Diamond Comics
In Stock
You Save: 34%

ean: 9781631409073, isbn: 1631409077,

4.8 out of 5 stars with 257 reviews
Recapture an innocent era of boundless commercial creativity in a beautifully illustrated tome featuring some of the greatest toys NEVER made (but wouldn’t your world have been a better place if they had been?). It's also a tribute to the unbridled imaginations and madcap design and illustrative skills of the toy creators who drew inspiration from the robots, movie monsters, comic books and military men that kids adored, as well as the limitless possibilities of the space age. Showcased in

Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords
By Routledge
In Stock
You Save: 33%

ean: 9781138948587, isbn: 9781138948587,

4.9 out of 5 stars with 164 reviews
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume

The Mirror Makers: A History of American Advertising and Its Creators
By University of Illinois Press
In Stock

ean: 9780252066597, isbn: 0252066596,

4.9 out of 5 stars with 66 reviews

Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself
By Adams Media
In Stock

ean: 9781593375249, isbn: 1593375247,

4.3 out of 5 stars with 236 reviews
Leading industry insiders take prospective writers through the promotion and publicity process, demonstrating how to work with publishers and agents to market their works effectively. Original. 50,000 first printing.Used Book in Good Condition.

PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)
By Cengage Learning
In Stock

ean: 9780538473279, isbn: 0538473274,

4.5 out of 5 stars with 123 reviews
Created through a ''student-tested, faculty-approved'' review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.Used Book in Good Condition.

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
By Yale University Press
In Stock
You Save: 27%

ean: 9780300188011, isbn: 9780300188011,

4.1 out of 5 stars with 231 reviews
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and

Campaigns that Shook the World: The Evolution of Public Relations
By Kogan Page
In Stock
You Save: 33%

mpn: black & white illustrations, ean: 9780749475093, isbn: 0749475099,

4.9 out of 5 stars with 80 reviews
Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion.  With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on nine of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's

The Art of the Idea: And How It Can Change Your Life
By powerHouse Books
In Stock
You Save: 56%

mpn: 9781576875162, ean: 9781576875162, isbn: 1576875164,

4.0 out of 5 stars with 288 reviews
“An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas.” —Nelson Mandela Foundation“This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that would stop you from trusting your instincts and finding an idea.” —Lee Clow, Global Director of Media Arts, TBWAChiat DayAs an award-winning playwright, author, and

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
By Brand: Bloomberg Press
In Stock
You Save: 40%

ean: 9781576603048, isbn: 1576603040,

4.1 out of 5 stars with 261 reviews
Powerlines, the exceptional slogans that people remember long afterthe campaign ends, stand out from the barrage of marketing messagesconsumers face each day. A product, service, company, candidate, oran organization with a powerline outshines the competition everytime. Steve Cone, author of Steal These Ideas!, reveals thesecrets to contemporary marketing's biggest mystery: how to conjurethe phrase that will make a product irresistible and memorable.This book restores the lost art of creating

Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies ; No)
By Praeger
In Stock

mpn: illustrations, ean: 9780275951849, isbn: 0275951847,

4.5 out of 5 stars with 49 reviews
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as

Political Advertising in Western Democracies: Parties and Candidates on Television
By Brand: SAGE Publications, Inc
In Stock
You Save: 46%

ean: 9780803953529, isbn: 0803953526,

4.3 out of 5 stars with 75 reviews
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect

Present Like a Pro: The Modern Guide to Getting Your Point Across in Meetings, Speeches, and the Media
By Praeger
In Stock
You Save: 18%

ean: 9781440853661, isbn: 1440853665,

4.9 out of 5 stars with 177 reviews
Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues―including new media.• Clearly explains how to identify the best approach for a presentation, gear your speech toward your audience, and ensure a presentation is a resounding success• Describes how to make your voice more powerful, clear, and appealing by employing techniques used by broadcasters, voice artists, and singers•

M: Advertising
By McGraw-Hill Irwin
In Stock

ean: 9780078028915, isbn: 0078028914,

4.9 out of 5 stars with 199 reviews
Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.” This approach truly transcends the conceptual and propels students

Pictorial Metaphor in Advertising
By Brand: Routledge
In Stock
You Save: 31%

ean: 9780415186766, isbn: 9780415186766,

4.7 out of 5 stars with 24 reviews
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
By Focal Press
In Stock
You Save: 24%

mpn: 978-0-240-81302-8, ean: 9780240813028, isbn: 0240813022,

4.1 out of 5 stars with 158 reviews
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has

Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet
By Brand: Cosimo Books
In Stock

sku: GOOD-EARTH-04946, ean: 9781605207247, isbn: 1605207241,

4.5 out of 5 stars with 208 reviews
DISCOVER... · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity · Proven ''live promotion'' techniques you can use to reach a worldwide audience, and much more. The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It's also why these

Media Planning Workbook, 5th Edition
By McGraw Hill
In Stock
You Save: 35%

ean: 9780844235028, isbn: 0844235024,

4.1 out of 5 stars with 62 reviews
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy..

Designing and Producing the Television Commercial
By Pearson
In Stock
You Save: 40%

ean: 9780205365388, isbn: 0205365388,

4.7 out of 5 stars with 218 reviews
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

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