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Advertising - 610 - Blowout Sale! Save up to 55%


Blowout Sale! Up to 55% off on Advertising at Translate This Website. Top brands include SAGE Publications, Inc, Brand: Cengage Learning, Brand: SAGE Publications, Inc, Dotz, Warren/ Husain, Masud, Rawat Publications, Rowman Littlefield Publishers, Routledge, Berrett-Koehler Publishers, AMACOM, Blakeman Robyn, Career Press, Sage Publications Ltd, & Brand: Copy Workshop. Hurry! Limited time offers. Offers valid only while supplies last.



Advertising Creative: Strategy, Copy, and Design
Advertising Creative: Strategy, Copy, and Design
In Stock
$103.00
$58.57
You Save: 43%

ean: 9781452203638, isbn: 1452203636,

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key...


Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Soap, Sex, and Cigarettes: A Cultural History of American Advertising
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$99.95
$87.45
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ean: 9781133311133, isbn: 113331113X,

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how produ...


Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
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$70.00
$54.92
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ean: 9781412987240, isbn: 1412987245,

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising caree...


Ad Boy: Vintage Advertising with Character
Ad Boy: Vintage Advertising with Character
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$16.99
$9.50
You Save: 44%

mpn: new18-20150802-b151675, ean: 9781580089845, isbn: 1580089844,

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relent...


Language Media and Society: Essence of Advertising Communication
Language Media and Society: Essence of Advertising Communication
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$35.00
$29.73
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ean: 9788131604120, isbn: 8131603105,

In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of advertising communication and...


Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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$33.00
$26.30
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ean: 9781442241251, isbn: 144224125X,

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.Berger explains how advertising works by employing a psyc...


Advertising Creative: Strategy, Copy, and Design
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$103.00
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ean: 9781506386966, isbn: 1506386962,

Advertising Creative, Fifth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative adverti...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
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$63.95
$47.76
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ean: 9781138689169, isbn: 1138689165,

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the ...


How to Get Ideas
How to Get Ideas
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$20.95
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ean: 9781576754306, isbn: 1576754308,

How to Get Ideas shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visuali...


Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
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$21.95
$12.67
You Save: 42%

ean: 9780814432518, isbn: 0814432514,

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoro...


Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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$52.00
$40.61
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ean: 9781442221222, isbn: 1442221224,

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman cove...


Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human
Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human
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$16.95
$12.37
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ean: 9781632651389, isbn: 1632651386,

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond serv...


Advertising Creative: Strategy, Copy, and Design
Advertising Creative: Strategy, Copy, and Design
In Stock
$103.00
$65.16
You Save: 37%

ean: 9781506315386, isbn: 1506315380,

Advertising Creative is the first "postdigital" creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical inform...


The Copy Workshop Workbook
The Copy Workshop Workbook
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$50.00

ean: 9781887229395, isbn: 1887229396,

WELCOME TO THE REVOLUTION.HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around...



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