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Advertising - 610 - Page 2 - Blowout Sale! Save up to 63%

Blowout Sale! Up to 63% off on Advertising at Translate This Website, Page 2. Top brands include McGraw-Hill Spanish, Harriman House, McGraw-Hill Education, Brand: Racom Communications, CreateSpace Independent Publishing Platform, Brand: SAGE Publications, Inc, Routledge, SAGE Publications, Inc, Brand: Cengage Learning, Rawat Publications, Brand: McGraw-Hill, Texthouse, Rowman Littlefield Publishers, Sugars, Bradley J., Sage Publications Ltd, Leil Lowndes, & Creative Warriors Press. Hurry! Limited time offers. Offers valid only while supplies last.

Las 22 Leyes Inmutables Del Marketing
By McGraw-Hill Spanish
SKU: #VI-9701004035
In Stock

sku: VI-9701004035, ean: 9789701004036, isbn: 9701004035,

4.9 out of 5 stars with 170 reviews
Al Ries y Jack Trout son los estrategas más conocidos de renombre mundial en marketing. Sus libros se han traducido a 15 idiomas y en su labor de consultores han trabajado en las más grandes corporaciones del mundo, con sede en los Estados Unidos, América Latina y el Lejano Oriente..

Design Grow Sell: A guide to starting and running a successful gardening business from your home (Country Living)
By Harriman House
In Stock
You Save: 38%

mpn: 43187-27009, ean: 9781908003393, isbn: 1908003391,

4.3 out of 5 stars with 287 reviews
This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business.It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and want a job that makes them happy and for anyone who would like to combine a love of plants of gardens with the freedom of being their own boss.Uniquely, the book looks at the diverse opportunities that exist in gardening, from running a nursery to

More Words That Sell
By McGraw-Hill Education
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You Save: 63%

ean: 9780071418539, isbn: 0071418539,

4.6 out of 5 stars with 63 reviews
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees

Print Matters: How to Write Great Advertising Copy
By Brand: Racom Communications
In Stock
You Save: 23%

ean: 9781933199108, isbn: 1933199105,

4.9 out of 5 stars with 158 reviews
Print matters still. In fact, it matters more than ever, even—maybe especially—in a world of continuous rapid-fire media innovations because it provides the standard—the acid test—for relevance and communication power. Why print? Because it's the purest form of advertising—an idea given power visually and crafted to move people with words. If you don't have an idea, it shows. If you can't write, people know. You can't hide emptiness behind a mesmerizing glare of glitzy TV production

Finding the Core of Your Story: How to strengthen and sell your story in one essential sentence (How to Write a Logline)
By CreateSpace Independent Publishing Platform
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You Save: 15%

mpn: black & white illustrations, ean: 9781481045407, isbn: 1481045407,

4.3 out of 5 stars with 215 reviews
What's your story about?Do you answer with a blank stare when someone asks you that question? Do you have trouble writing your Amazon description? What if you had an attention-grabbing way to leave your audience begging for more?Learn to effectively pitch your story!Story consultant and author Jordan Smith has taken a powerful technique used by professional Hollywood screenwriters to sell their scripts and made it accessible to everyone with Finding the Core of Your Story. It's called a

Visual Persuasion: The Role of Images in Advertising
By Brand: SAGE Publications, Inc
In Stock
You Save: 10%

mpn: A-048-813, ean: 9780803972469, isbn: 0803972466,

4.7 out of 5 stars with 21 reviews
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if

The Routledge Handbook of Critical Public Relations (Routledge Companions in Business, Management and Accounting)
By Routledge
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You Save: 18%

ean: 9781138212077, isbn: 9781138212077,

4.0 out of 5 stars with 144 reviews
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical

Advertising Creative: Strategy, Copy, and Design
By SAGE Publications, Inc
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You Save: 52%

ean: 9781452203638, isbn: 1452203636,

4.8 out of 5 stars with 239 reviews
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow

Soap, Sex, and Cigarettes: A Cultural History of American Advertising
By Brand: Cengage Learning
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ean: 9781133311133, isbn: 113331113X,

4.3 out of 5 stars with 20 reviews
SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
By Brand: SAGE Publications, Inc
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You Save: 16%

ean: 9781412987240, isbn: 9781412987240,

4.2 out of 5 stars with 115 reviews
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy

Language Media and Society: Essence of Advertising Communication
By Rawat Publications
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You Save: 15%

ean: 9788131604120, isbn: 8131603105,

4.3 out of 5 stars with 277 reviews
In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of advertising communication and unravels the different intricacies of hidden messages. No matter how innocent an advertisement may appear, profound meaning and messages are continuously played out. To reinforce Chomsky's thesis, ''while the surface structure is identical in all

The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
By Brand: McGraw-Hill
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You Save: 41%

ean: 9780658020995, isbn: 9780658020995,

4.8 out of 5 stars with 56 reviews
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web

How to Launch a Freelance Copywriting Business: Creative Writing for a Living (Method Writing) (Volume 1)
By Texthouse
In Stock

ean: 9780993435454, isbn: 0993435459,

4.9 out of 5 stars with 161 reviews
Creative writers - want to earn a living from your words? This practical business guide tells you how to start a solo copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is a creative writer, copywriter and university teacher who combines writing for business with award-winning plays and fiction. Her copywriting business, Texthouse, provides words for deep sea divers, heating engineers, housing

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
By Rowman Littlefield Publishers
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You Save: 19%

ean: 9781442241251, isbn: 9781442241251,

4.4 out of 5 stars with 178 reviews
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption.

Advertising Creative: Strategy, Copy, and Design
By SAGE Publications, Inc
In Stock
You Save: 5%

ean: 9781506386966, isbn: 1506386962,

4.4 out of 5 stars with 86 reviews
Advertising Creative, Fifth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel, Jean Grow, and Marcel M. Jennings offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, Altstiel and Grow take a

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
By Routledge
In Stock
You Save: 15%

ean: 9781138689169, isbn: 9781138689169,

4.2 out of 5 stars with 32 reviews
The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media

Instant Leads (Instant Success Series)
By Sugars, Bradley J.
In Stock
You Save: 8%

mpn: 9780071466639, ean: 9780071466639, isbn: 0111111111,

4.9 out of 5 stars with 7 reviews
Start a steady stream of leads flowing into your business. Trying to grow a business without a steady supply of fresh leads is like trying to drive across the country on a single tank of gas. With everything on your plate, who has time to chase after new leads? Don't panic. Self-made millionaire Brad Sugars shows you why generating a constant flow of hot leads isn't nearly as complicated as you might think. Discover how to: Run killer print ads, radio campaigns, and mailings Form strategic

Advertising Creative: Strategy, Copy, and Design
By Sage Publications Ltd
In Stock
You Save: 12%

ean: 9781506315386, isbn: 1506315380,

4.2 out of 5 stars with 64 reviews
Advertising Creative is the first ''postdigital'' creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
By Leil Lowndes
In Stock
You Save: 61%

mpn: 9780071418584, ean: 9780071418584, isbn: 0111111111,

4.5 out of 5 stars with 74 reviews
''You'll not only break the ice, you'll melt it away with your new skills.'' -- Larry King ''The lost art of verbal communication may be revitalized by Leil Lowndes.'' -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive” What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their ''Midas touch?'' What

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
By Creative Warriors Press
In Stock
You Save: 5%

ean: 9780999518700, isbn: 0999518704,

4.1 out of 5 stars with 175 reviews
The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their secret language. In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers

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