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Consumer Behavior - 611 - Blowout Sale! Save up to 83%


Blowout Sale! Up to 83% off on Consumer Behavior at Translate This Website. Top brands include Wiley-Blackwell Mar-15-2011, Routledge, Brand: Routledge, Oxford University Press, CreateSpace Independent Publishing Platform, , Palgrave Macmillan, Brand: Psychology Press, Brand: Vital Issues Pr, Brand: I. B. Tauris, Jovis, Brand: The Guilford Press, Edward Elgar Pub, Channel View Publications, McGraw-Hill Interamericana Editores S.A. de C.V., & Palgrave MacMillan. Hurry! Limited time offers. Offers valid only while supplies last.





Advertising and New Media
By Routledge
In Stock
$125.00
$21.30
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ean: 9780415430340, isbn: 0415430348,

4.0 out of 5 stars with 102 reviews
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.Features include: evaluation of consumer-generated advertising,


Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality, Vol 13, Nos 1/2)
By Brand: Routledge
SKU: #0926-WS0801-A01025-1560247614
In Stock
$115.00
$21.11
You Save: 82%

sku: 0926-WS0801-A01025-1560247614, ean: 9781560247616, isbn: 9781560247616,

4.3 out of 5 stars with 65 reviews
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect


Bounded Rationality and Industrial Organization
By Oxford University Press
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$62.00
$30.95
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ean: 9780195398717, isbn: 0195398718,

4.6 out of 5 stars with 83 reviews
Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer behavior-which depends on an ideal market in which consumers are boundlessly rational-is called into question. While behavioral economists have for


nlp: Dark Psychology - Secret Methods of Neuro Linguistic Programming to Master Influence Over Anyone and Getting What You Want (Persuasion, How to Analyze People)
By CreateSpace Independent Publishing Platform
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$16.38

ean: 9781717286673, isbn: 9781717286673,

4.0 out of 5 stars with 49 reviews
Dark Psychology Series Book #4I’ve spent a long time gathering these tips on how to manipulate people and get whatever one might want from them. Using dark psychology tricks, we can learn how to work with people’s thoughts and take advantage of their innermost emotions and desires so that we can get whatever we want from them.If you want a quick read that will drastically improve your quality of life, there’s nothing else out there better than this. Composed of actionable tips to help you


Kapital und Christentum (Reihe in 3 Bänden)
By
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$88.97
4.5 out of 5 stars with 15 reviews
Aus Band 1: Immer mehr, immer schneller, immer weiter: Die derzeit herrschende Wachstumsdoktrin ist nicht nur schädlich, sie ist ruinös. Es werden immer mehr Produkte auf den Markt geworfen - zu Lasten der armen Bevölkerung und der Natur. Eugen Drewermann zeigt auf, dass eine nachhaltige und damit nicht länger wachstumsbestimmte Wirtschaftsform die einzig realistische und tragfähige ist. Leicht verständlich erläutert er wirtschaftswissenschaftliche Zusammenhänge und deutet die


Consumer Culture and the Media: Magazines in the Public Eye
By Palgrave Macmillan
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$95.00
$23.16
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ean: 9780230303683, isbn: 0230303684,

4.0 out of 5 stars with 12 reviews
How did consumer culture become synonymous with westernized societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture..


Psycholinguistic Phenomena in Marketing Communications
By Brand: Psychology Press
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$98.95
$29.72
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ean: 9780805856903, isbn: 0805856900,

4.2 out of 5 stars with 207 reviews
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand


Y2k: The Event That Could Paralyze the Planet
By Brand: Vital Issues Pr
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$20.00

ean: 9781563841644, isbn: 1563841649,

4.5 out of 5 stars with 221 reviews
Book by Boys, DonUsed Book in Good Condition.


Television and Consumer Culture: Britain and the Transformation of Modernity
By Brand: I. B. Tauris
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$27.00
$18.58
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ean: 9781845110796, isbn: 184511079X,

4.8 out of 5 stars with 66 reviews
The radical expansion and dramatic changes in television broadcasting during the third quarter of the twentieth century reflected and promoted the development of a new form of consumer culture in Britain. Society was becoming marked by fragmentation, individualism and consumerism and at the same time, ITV, a new commercial service, was challenging the middle-class, public service BBC. This book's examination of television's novel intervention in and re-articulation of British culture over this


Anna Meyer: Internetionale 2001-2006
By Jovis
In Stock
$35.00

mpn: col. Illustrations, ean: 9783939633228, isbn: 3939633224,

4.8 out of 5 stars with 124 reviews
In Meyer's work, the glittering temptations of a global consumer culture are set opposite that culture's losers--figures hapless in the face of the promises of happiness made by the mass-media, advertising and shopping culture. Whomever cannot keep up with this system is brutally pushed to its periphery..


The Routledge Companion to Identity and Consumption (Routledge Companions in Business, Management and Accounting)
By Brand: Routledge
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$250.00
$48.57
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ean: 9780415783064, isbn: 0415783062,

4.8 out of 5 stars with 78 reviews
''Tell me what you eat, I'll tell you who you are,'' said Anthelme Brillat-Savarin. Today, ''You are what you consume'' is more apt. Barbara Krueger’s ironic twist of Descartes - ''I shop therefore I am'' - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it.


Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality, Vol 13, Nos 1/2)
By Routledge
In Stock
$48.95
$10.39
You Save: 79%

ean: 9781560230779, isbn: 9781560230779,

4.1 out of 5 stars with 169 reviews
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect


The Business of Children's Entertainment
By Brand: The Guilford Press
In Stock
$55.00
$53.32
You Save: 3%

ean: 9781572302808, isbn: 1572302801,

4.3 out of 5 stars with 141 reviews
For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a ''material world'' of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer


Visual Branding: A Rhetorical and Historical Analysis
By Edward Elgar Pub
In Stock
$135.00
$99.47
You Save: 26%

ean: 9781785365416, isbn: 178536541X,

4.0 out of 5 stars with 98 reviews
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edward McQuarrie and


Shopping Tourism, Retailing and Leisure (Aspects of Tourism)
By Channel View Publications
In Stock
$39.95
$27.83
You Save: 30%

mpn: illustrations, ean: 9781873150597, isbn: 1873150598,

4.5 out of 5 stars with 186 reviews
Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and


The Business of Children's Entertainment
By Brand: The Guilford Press
In Stock
$28.00
$24.78
You Save: 12%

ean: 9781572307742, isbn: 1572307749,

4.9 out of 5 stars with 120 reviews
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a ''material world'' of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and


Comportamiento del consumidor y estrategia de marketing (Spanish Edition)
By McGraw-Hill Interamericana Editores S.A. de C.V.
In Stock
$37.00

ean: 9789701056325, isbn: 9701056329,

4.5 out of 5 stars with 181 reviews
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book..




Human Psychology: This Book Includes Manipulation, Hypnosis, Emotional Intelligence, Communication, NLP (Human Psychology Series) (Volume 1)
By CreateSpace Independent Publishing Platform
In Stock
$31.00
$28.73
You Save: 7%

ean: 9781545219461, isbn: 154521946X,

4.1 out of 5 stars with 167 reviews
This Book Includes Manipulation, Hypnosis, Emotional Intelligence, Communication, NLP Inside Manipulation You Will Learn: ï The Exact Tactics Used By The Likes of Donald Trump and Steve Jobs to Get Whatever They Want, Whenever They Want, From Whoever They Want. ï How to Break Past Someone's Facade and Make Them Divulge Their Deepest Secrets WITHOUT SAYING A WORD ï Dirty Tricks You Can Use Today to Start Elevating Your Reputation, Status, & Power Instantly ï How to Utilize ''Invisible''



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