Industries - 72 - Blowout Sale! Save up to 97%

ean: 9781498504904, isbn: 1498504906,

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection

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ean: 9780534633448, isbn: 9780534633448,

EFFECTIVE SMALL GROUP AND TEAM COMMUNICATION presents original research based upon the experiences of functioning groups. The text emphasizes an interactive approach to teaching small group communication and contains activities that tie into each chapter. Chapters on both face-to-face and virtual meetings are guided by a teamwork philosophy that encourages the use of shared emergent leadership in classroom groups.Used Book in Good Condition.

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ean: 9780471730095, isbn: 0471730092,

Be understoodLatinos are the fastest growing workforce in the hospitalityindustry, and with all of the inherent challenges of running anefficient hospitality business, managers and employees can't affordmiscommunication among the staff. Conversational Spanish Grammarfor the Hospitality Classroom is the perfect learning tool forstudents and employees, as well as a powerful communicationresource for industry managers.This easy-to-use guide shows how to combine technical vocabularycommonly used by

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ean: 9780240809779, isbn: 0240809777,

Companies worldwide are rapidly adopting Service-Oriented Architecture (SOA), a design methodology used to connect systems as services, and Business Process Management (BPM), the art of orchestrating these services. Media organizations from news organizations to music and media download services to movie studios are adapting to SOA-style architectures, but have run into roadblocks unique to the media and entertainment industry. These challenges include incorporating real-time data, moving large

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ean: 9780822358534, isbn: 0822358530,

In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work ''neutralizes'' racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these

mpn: 114, ean: 9781610694490, isbn: 9781610694490,

Metadata in library information environments is evolving rapidly. This book provides readers with a set of tools for designing, developing, and implementing metadata-rich information systems while also examining the challenges and opportunities in this field.• Takes a cross-disciplinary approach to the issues, trends, and technologies relevant in information communities such as libraries, archives, and museums• Presents grounded instruction that makes no assumptions about the technical

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mpn: 1, black & white illustrations, ean: 9780240807621, isbn: 9780240807621,

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet

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ean: 9780194577519, isbn: 0194577511,

Topics reflect real-life situations Structured speaking activity at the end of each unit Clear focus on key functional language and topic-related vocabulary Language review sections with additional explanations and 'Test yourself' exercises for consolidation 'Glossary' and 'More words to use' help develop specialist vocabulary.

ean: 9781101980323, isbn: 110198032X,

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal“This book picks up where The Tipping Point left off.'' -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKENothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence,

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mpn: Illustrated, ean: 9780977472468, isbn: 0977472469,

Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success. As consultant, author, and commentator, Alan's influence extends from advising organizations such as Xerox, American Express, the National Basketball Association, Caterpillar,

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mpn: 12pp b&w illustrations, index, ean: 9780465071852, isbn: 0465071856,

Today's ever-expanding communications technologies force us to relate to more people and institutions than ever before, challenging the way we view ourselves and our relationships. This powerful and provocative book draws from a wide range of disciplines—from anthropology to psychoanalysis, from film and fiction to literary theory—to explore these profound changes in our understanding of self-identity and their implications for cultural and intellectual life..

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mpn: 20877481, ean: 9781402280917, isbn: 1402280912,

A New York Times bestsellerFor millions of people, travel by air is a confounding, uncomfortable, and even fearful experience. Patrick Smith, airline pilot and author of the web's popular Ask the Pilot feature, separates the fact from fallacy and tells you everything you need to know...•How planes fly, and a revealing look at the men and women who fly them•Straight talk on turbulence, pilot training, and safety•The real story on congestion, delays, and the dysfunction of the modern

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ean: 9781591587712, isbn: 1591587719,

Cultural institutions must reimagine their roles as education facilities for their communities and address the public need for conversations in safe and fair places, thereby renewing their essential place in democratic society. This book explains how.• An annotated bibliography of key works • A standard bibliographyUsed Book in Good Condition.

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ean: 9781442263703, isbn: 1442263709,

Produced by The University of South Carolina’s School of Library and Information Science, this volume of the Annual Review of Cultural Heritage Informatics (ARCHI) is the polestar publication for cultural heritage scholars, professionals, and students. Featuring original works selected by the distinguished editorial board of international scholars, ARCHI presents a broad spectrum of the cultural heritage informatics field. New to this edition is a Perspectives chapter in which scholars,

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ean: 9781285052472, isbn: 9781285052472,

Renowned for its clear presentation of grammar, Kessler and McDonald's WHEN WORDS COLLIDE, 9e equips you with the tips and tools you need to succeed in today's dynamic, cross-platform, multi-media writing environment. This versatile grammar and usage handbook provides an excellent resource for learners and seasoned media writers alike. With its simplified rules, the book appeals to writers from a variety of backgrounds. It combines straightforward explanations and examples with quick and

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ean: 9781783300099, isbn: 1783300094,

This textbook provides an overview of the digital information landscape and explains the implications of the technological changes for the information industry, from publishers and broadcasters to the information professionals who manage information in all its forms. Featuring examples of organizations and individuals who are seizing on the opportunities thrown up by this once-in-a-generation technological shift, this fully updated second edition provides a cutting-edge guide to where we are

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mpn: black & white illustrations, figures, ean: 9781111348113, isbn: 9781111348113,

A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.Used Book in Good Condition.

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ean: 9780415716284, isbn: 0415716284,

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on

SKU: #ULUL-bkld2012AUG-63795

sku: ULUL-bkld2012AUG-63795, ean: 9781257042562, isbn: 1257042564,

Learn to speak Japanese fast and easy. The first language book designed for the Service Industry. Take drink or food orders, greet guests, get a number. It is great for before and after work for everyone who wants to learn Japanese..

ean: 9783659439766, isbn: 3659439762,

Business English is a new field in Iraq that has become increasingly popular after the tumultuous events of 2003. The immense changes in Iraq have produced an urgent need to develop both teaching and learning English language skills. These needs can be seen across the spectrum of Iraqi society and professions: government agencies and non-governmental organizations (NGO). English is gradually becoming a critical tool for anyone seeking to access the international business sector and the oil