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Marketing - 613 - Page 2 - Blowout Sale! Save up to 65%

Blowout Sale! Up to 65% off on Marketing at Translate This Website, Page 2. Top brands include Brookmans Books, Rayo, McGraw-Hill, Pro Mastery Publishing, Tuttle Publishing, Wiley, Blakeman Robyn, Rowman & Littlefield Publishers, McGraw Hill, Oxford University Press, Routledge, Pearson FT Press, Da Capo Lifelong Books, imusti, & The Guilford Press. Hurry! Limited time offers. Offers valid only while supplies last.

Advanced Twitter Strategies for Authors: Twitter techniques to help you sell your book - in under 15 minutes a day!
By Brookmans Books
In Stock
You Save: 15%

ean: 9780993005626, isbn: 0993005624,

4.0 out of 5 stars with 91 reviews
Advanced Twitter Strategies for Authors reveals how to effectively exploit Twitter to market your books and systematically drive thousands of potential purchasers to your works on Amazon and other retailers. You’ll learn: How to attract over 400 new followers. Every day! How to avoid being perceived as a spammer while boldly promoting your books. Why becoming an effective influencer on the subject or themes of your books helps you sell more. How to engage effectively while always coming

The Power of Business en Espanol: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market (Spanish Edition)
By Rayo
In Stock
You Save: 60%

ean: 9780061234996, isbn: 0061234990,

4.6 out of 5 stars with 47 reviews
Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero..

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
By McGraw-Hill
In Stock
You Save: 52%

mpn: illustrations, ean: 9780809229772, isbn: 9780809229772,

4.7 out of 5 stars with 23 reviews
''An excellent 'ready reference' both for copywriters and for those entering the field.'' -- Robert Goldsborough, Special Projects Director Advertising Age ''Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?'' -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your

Communication Skills: Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist (Develop Incredible People Skills by Utilizing)
By Pro Mastery Publishing
In Stock
You Save: 40%

ean: 9781640482623, isbn: 1640482628,

4.4 out of 5 stars with 256 reviews
Do you feel inadequate when it comes to communicating with others?Whether you want to (1) communicate clearly (2) master the art of persuasion, or (3) just be more liked and respected, this is the book for you.Do you dread social conversations?You can learn to communicate calmly, confidently and easily. This is where the true power of communication shows up most clearly. As you learn to take the conversational initiative, you will see your influence and enjoyment increase!Use body language to

The Korean Mind: Understanding Contemporary Korean Culture
By Tuttle Publishing
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You Save: 27%

mpn: 43192-561595, ean: 9780804848152, isbn: 0804848157,

4.8 out of 5 stars with 22 reviews
Understanding a people and their culture through code words and language. Today, South Korea is an economic, technological and entertainment superpower. How, as a country, did they rebound from war, poverty and political unrest? And how can that success be replicated in other cultures? The answers can, in fact, be found by understanding Korean customs, values and beliefs. Author Boye Lafayette De Mente identifies the unique qualities that comprise the Korean identity and articulates their

Work That Works: Emergineering a Positive Organizational Culture
By Wiley
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You Save: 65%

ean: 9781119387022, isbn: 1119387027,

4.8 out of 5 stars with 149 reviews
Use cognitive diversity to your advantage and transform your organizationWork That Works is a guide to building better teams and an exceedingly positive workplace culture. Based on the tools and principles of Emergenetics, this book helps you improve communication, connection, and performance through an enlightening process of self-discovery and sharing. You'll discover the unique combination of strengths you bring to the table, and understand the power of your Thinking and Behavioral

Integrated Marketing Communication: Creative Strategy from Idea to Implementation
By Blakeman Robyn
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You Save: 27%

ean: 9781442221222, isbn: 1442221224,

4.5 out of 5 stars with 160 reviews
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and

Integrated Marketing Communication: Creative Strategy from Idea to Implementation
By Rowman & Littlefield Publishers
In Stock
You Save: 19%

ean: 9781538101056, isbn: 9781538101056,

4.0 out of 5 stars with 86 reviews
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the

Social Media: How to Engage, Share, and Connect
By Rowman & Littlefield Publishers
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ean: 9781538110799, isbn: 9781538110799,

4.8 out of 5 stars with 120 reviews
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations,

Customer Service Skills for Success
By McGraw Hill
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ean: 9780073545448, isbn: 0073545449,

4.5 out of 5 stars with 51 reviews
Customer Service, 4/e by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel..

Beyond Listening: Learning the Secret Language of Focus Groups
By Wiley
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You Save: 44%

ean: 9780471395621, isbn: 0471395625,

4.8 out of 5 stars with 33 reviews
A groundbreaking guide to making one of marketing's mostimportant resources more effective When kids in a Nabisco focus group told researchers that theyalways separated their Oreos before they ate them, the researchersrecommended that the company develop a cookie that couldn't betaken apart. Fortunately, in this case, Nabisco didn't heed theresearchers' advice. Each year, companies spend a billion dollarson focus groups designed to ferret out consumer motivation, and,according to expert Bonnie

Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School
By Oxford University Press
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You Save: 17%

mpn: 13 black and white illustrations, ean: 9780195367126, isbn: 019536712X,

4.4 out of 5 stars with 248 reviews
In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a

The Language of Branding: Theory, Strategies, and Tactics
By Routledge
In Stock
You Save: 11%

mpn: 35204377, ean: 9780415806749, isbn: 9780415806749,

4.4 out of 5 stars with 73 reviews
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
By Pearson FT Press
In Stock
You Save: 20%

mpn: 9780134085968, ean: 9780134085968, isbn: 0134085965,

4.9 out of 5 stars with 119 reviews
Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more All-new chapter on leveraging today’s rich online, email, and mobile metrics Expert guidance for clarifying what to measure, and testing reliability and validity Now

The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press
By Da Capo Lifelong Books
In Stock
You Save: 38%

mpn: Illustrated, ean: 9780786712755, isbn: 0786712759,

4.5 out of 5 stars with 164 reviews
Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
By imusti
In Stock
You Save: 22%

ean: 9780133886559, isbn: 0133886557,

4.1 out of 5 stars with 17 reviews
Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.   Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product

Primer of Public Relations Research, Third Edition
By The Guilford Press
In Stock
You Save: 10%

ean: 9781462522705, isbn: 146252270X,

4.2 out of 5 stars with 38 reviews
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes,

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