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Public Relations Cases
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mpn: black & white tables, figures, ean: 9781111344429, isbn: 1111344426,
4.5 out of 5 stars with 10 reviews
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Program...
The Language of Cosmetics Advertising
ean: 9781137557971, isbn: 1137557974,
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry ...
Primer of Public Relations Research, Third Edition
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mpn: 9781462522705, ean: 9781462522705, isbn: 146252270X,
4.2 out of 5 stars with 38 reviews
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based p...
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