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Extreame Savings! Up to 48% off on Marketing & Sales at Translate This Website. Top brands include Sheehan Kim, Pearson, Brad McRae, Brand: McGraw-Hill Humanities/Social Sciences/Languages, DATA INSIGHT PARTNERS LLC, Cengage Learning, imusti, Palgrave Pivot, Routledge, & The Guilford Press. Hurry! Limited time offers. Offers valid only while supplies last.



Controversies in Contemporary Advertising
Controversies in Contemporary Advertising
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$81.00
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mpn: 43187-23716, ean: 9781452261072, isbn: 1452261075,

4.1 out of 5 stars with 17 reviews
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topi...


Public Relations Writing and Media Techniques (7th Edition)
Public Relations Writing and Media Techniques (7th Edition)
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$626.81

mpn: black & white illustrations, black & whi, ean: 9780205211678, isbn: 0205211674,

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to hel...


Negotiating and Influencing Skills: The Art of Creating and Claiming Value
Negotiating and Influencing Skills: The Art of Creating and Claiming Value
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ean: 9780761911852, isbn: 0761911855,

4.8 out of 5 stars with 26 reviews
Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills. Step one involves the development of ski...


Public Relations Writing and Media Techniques, Books a la Carte (8th Edition)
Public Relations Writing and Media Techniques, Books a la Carte (8th Edition)
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ean: 9780134010496, isbn: 0134010493,

4.5 out of 5 stars with 8 reviews
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook.   Public Relations...


Public Relations Writing: The Essentials of Style and Format
Public Relations Writing: The Essentials of Style and Format
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$54.33

mpn: 9780073526232, ean: 9780073526232, isbn: 0073526231,

Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broad...


Data Science for Fundraising: Build Data-Driven Solutions Using R
Data Science for Fundraising: Build Data-Driven Solutions Using R
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ean: 9780692057841, isbn: 0692057846,

4.0 out of 5 stars with 28 reviews
Discover the techniques used by the top R programmers to generate data-driven solutions.Although the non-profit industry has advanced using CRMs and donor databases, it has not fully explored the data stored in those databases. Meanwhile, the data sc...


Public Relations Cases
Public Relations Cases
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mpn: black & white tables, figures, ean: 9781111344429, isbn: 1111344426,

4.5 out of 5 stars with 10 reviews
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Program...


Cases in Public Relations Management: The Rise of Social Media and Activism
Cases in Public Relations Management: The Rise of Social Media and Activism
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mpn: 9780415517713, ean: 9780415517713, isbn: 0415517710,

4.5 out of 5 stars with 54 reviews
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically...


Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
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mpn: 9780133886559, ean: 9780133886559, isbn: 0133886557,

4.1 out of 5 stars with 17 reviews
Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Tho...


The Language of Cosmetics Advertising
The Language of Cosmetics Advertising
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ean: 9781137557971, isbn: 1137557974,

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry ...


Crisis Communications: A Casebook Approach (Routledge Communication Series) (Volume 1)
Crisis Communications: A Casebook Approach (Routledge Communication Series) (Volume 1)
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$564.95

ean: 9780415880596, isbn: 0415880599,

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as ...


Primer of Public Relations Research, Third Edition
Primer of Public Relations Research, Third Edition
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mpn: 9781462522705, ean: 9781462522705, isbn: 146252270X,

4.2 out of 5 stars with 38 reviews
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based p...



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