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Extreame Savings! Up to 48% off on Marketing & Sales at Translate This Website. Top brands include Sheehan Kim, Pearson, Brad McRae, Brand: McGraw-Hill Humanities/Social Sciences/Languages, DATA INSIGHT PARTNERS LLC, Cengage Learning, imusti, Palgrave Pivot, Routledge, & The Guilford Press. Hurry! Limited time offers. Offers valid only while supplies last.
Controversies in Contemporary Advertising
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mpn: 43187-23716, ean: 9781452261072, isbn: 1452261075,
4.1 out of 5 stars with 17 reviews
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topi...
Negotiating and Influencing Skills: The Art of Creating and Claiming Value
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ean: 9780761911852, isbn: 0761911855,
4.8 out of 5 stars with 26 reviews
Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills. Step one involves the development of ski...
Public Relations Writing: The Essentials of Style and Format
mpn: 9780073526232, ean: 9780073526232, isbn: 0073526231,
Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broad...
Data Science for Fundraising: Build Data-Driven Solutions Using R
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ean: 9780692057841, isbn: 0692057846,
4.0 out of 5 stars with 28 reviews
Discover the techniques used by the top R programmers to generate data-driven solutions.Although the non-profit industry has advanced using CRMs and donor databases, it has not fully explored the data stored in those databases. Meanwhile, the data sc...
Public Relations Cases
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mpn: black & white tables, figures, ean: 9781111344429, isbn: 1111344426,
4.5 out of 5 stars with 10 reviews
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Program...
The Language of Cosmetics Advertising
ean: 9781137557971, isbn: 1137557974,
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry ...
Primer of Public Relations Research, Third Edition
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mpn: 9781462522705, ean: 9781462522705, isbn: 146252270X,
4.2 out of 5 stars with 38 reviews
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based p...
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