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Marketing & Sales - 78 - Blowout Sale! Save up to 72%

Blowout Sale! Up to 72% off on Marketing & Sales at Translate This Website. Top brands include Brand: Routledge, Pearson, Brand: yourprospectingcoach, McGraw-Hill Education, VDM Verlag Dr. Müller, Libraries Unlimited, Brand: Sage Publications (CA), Routledge, ASP - Academic & Scientific Publishers, Adams Media, Racom Books, M. E. Sharpe, Addison-Wesley Professional, Brand: Beckworth Publishers, New Degree Press, Jessica Smith, CreateSpace Independent Publishing Platform, SAGE Publications, Inc, & Texere. Hurry! Limited time offers. Offers valid only while supplies last.

Public Relations Campaigns and Techniques: Building Bridges into the 21st Century
By Pearson
In Stock
You Save: 72%

ean: 9780205158157, isbn: 0205158153,

4.0 out of 5 stars with 213 reviews
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand

New Language of Sales: A radically different conversation
By Brand: yourprospectingcoach
In Stock
You Save: 24%

mpn: black & white illustrations, ean: 9780987884404, isbn: 0987884409,

4.7 out of 5 stars with 56 reviews
A radically different conversation. At every step of the sales process, New Language of Sales will show how an Ontological approach differs and is far more effective than standard sales training.Used Book in Good Condition.

Public Relations: The Profession and the Practice
By McGraw-Hill Education
In Stock

ean: 9780073512051, isbn: 0073512052,

4.6 out of 5 stars with 180 reviews
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students..

Gender and the language of Advertising: A Sociolinguistic Analysis of Women?s Representation in British and Moroccan Magazine Advertisements
By VDM Verlag Dr. Müller
In Stock
You Save: 18%

ean: 9783639233322, isbn: 3639233328,

4.2 out of 5 stars with 211 reviews
Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a nation?s culture, customs and the ways in which men and women think and interact. Therefore, one of the main objectives of this study is to understand how advertisements affect and influence the culturally gendered stereotypes so as to satisfy the norms of

Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches
By Libraries Unlimited
In Stock
You Save: 10%

mpn: 4, ean: 9781610698931, isbn: 1610698932,

4.9 out of 5 stars with 122 reviews
Fun and easy to read, this marketing and promotion guide offers you the ''big picture'' of how best to spend your limited funds and energy to create a successful marketing strategy―from traditional promotions such as advertising and posters to social media marketing.• Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library • Covers conventional marketing strategies such as print and broadcast media along with new

Student Workbook for Public Relations Writing: Principles in Practice
By Brand: Sage Publications (CA)
In Stock
You Save: 38%

ean: 9781412914444, isbn: 1412914442,

4.5 out of 5 stars with 196 reviews
This workbook gives students the opportunity to put their learning into practice. The text introduces four fictional clients for whom the students may 'work' as they complete assignments.Used Book in Good Condition.

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
By Routledge
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You Save: 72%

ean: 9780415076470, isbn: 0415076471,

4.5 out of 5 stars with 143 reviews
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising.

Mindmapping China: Language, Discourse and Advertising in China
By ASP - Academic & Scientific Publishers
In Stock
You Save: 17%

mpn: Illustrated, ean: 9789054876908, isbn: 9054876905,

4.5 out of 5 stars with 180 reviews
Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it also imbeds cultural rules—the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Everything: Language and Literature)
By Adams Media
In Stock
4.1 out of 5 stars with 125 reviews
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand

The Language of Marketing Technology
By Racom Books
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You Save: 48%

ean: 9781933199474, isbn: 1933199474,

4.0 out of 5 stars with 260 reviews
The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions..

The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience
By M. E. Sharpe
In Stock
You Save: 27%

ean: 9780765615725, isbn: 076561572X,

4.3 out of 5 stars with 95 reviews
This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to

Innovation Games: Creating Breakthrough Products Through Collaborative Play
By Addison-Wesley Professional
In Stock
You Save: 23%

mpn: 9780321437297, ean: 9780321437297, isbn: 9780321437297,

4.7 out of 5 stars with 217 reviews
Innovation Through Understandingsm   The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.   You’ll learn what each game will

More Exceptional C++: 40 New Engineering Puzzles, Programming Problems, and Solutions
By Addison-Wesley Professional
In Stock
You Save: 28%

ean: 9780201704341, isbn: 020170434X,

4.4 out of 5 stars with 45 reviews
This text contains coverage of optimization in both single and multi threaded environments. It emphasizes generic programming and using the C++ Standard Library. Aimed at advanced C++ developers who want to hone their programming chops even further, Herb Sutter's More Exceptional C++ borrows the format of his earlier title, Exceptional C++, and delivers some of today's best-available thinking on the language in a handy and effective format. A compilation of the author's own experience and

Bypassing No in Business: Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything
By Brand: Beckworth Publishers
In Stock
You Save: 57%

ean: 9780981879192, isbn: 0981879195,

4.1 out of 5 stars with 239 reviews
Bypassing 'No' in Business will allow you to reduce or eliminate resistance to anything! Cutting edge research in the areas of body language and verbal persuasion, that will allow you to increase your sales, and make selling fun again.Used Book in Good Condition.

Talk Beauty To Me: How Marketers Can Speak the Language of Beauty to the Next Generation
By New Degree Press
In Stock

ean: 9781641370127, isbn: 1641370122,

4.4 out of 5 stars with 71 reviews
Dear Marketers, You've been talking to the next generation wrong all along. This new group of consumers is nothing like those before. With technology and social media growing to become leading influencers among consumers, beauty marketers must be able to seamlessly integrate these new aspects of modern life into their campaign efforts. However, in doing so, they must be able to still keep up with the high demands each unique consumer has. Although this is no easy task, companies Like Estée

Crossing The Language Barrier In Online Selling: A Business Translation Guide
By Jessica Smith
In Stock

ean: 9780985980702, isbn: 0985980702,

4.6 out of 5 stars with 152 reviews
Selling your company's products or services online can be challenging when it is necessary to communicate in a language that is not your own. When dealing with companies or customers in other countries, communication is crucial, and if not done correctly, can ruin your transaction and negatively impact future sales. Some companies use auto responders to make responding to customers a quicker and easier process, while others manually enter the same information. And while these auto responders

How to Secretly Hypnotize People with Hypnotic Language Patterns
By CreateSpace Independent Publishing Platform
In Stock

ean: 9781548720773, isbn: 1548720771,

4.1 out of 5 stars with 172 reviews
Put anyone under your hypnotic spell by learning these hypnotic language patterns. After you learn these learnings you'll know the magician's secret and be able to secretly hypnotize anyone utilizing these rare hypnotic language patterns. Learn how to hypnotize anyone instantly by having a normal conversation with them. It is brilliant! It is hypnotically persuasive. Now it is yours! Grab Your Copy Now!.

Social Media Strategy: Tools for Professionals and Organizations
By SAGE Publications, Inc
In Stock
You Save: 7%

ean: 9781506346243, isbn: 1506346243,

4.0 out of 5 stars with 127 reviews
Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case

The Invisible Grail: In Search of the True Language of Brands
By Texere
In Stock
You Save: 15%

ean: 9781587991561, isbn: 158799156X,

4.6 out of 5 stars with 244 reviews
The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element Â- the holy grail Â- that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest Â- using the power of words..

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