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Public Relations - 614 - Blowout Sale! Save up to 71%

Blowout Sale! Up to 71% off on Public Relations at Translate This Website. Top brands include imusti, Routledge, Brand: SAGE Publications, Inc, Brand: The Guilford Press, Allyn & Bacon, McGraw-Hill Education, I.B.Tauris, Wadsworth Publishing, Kogan Page, John Doorley, Peter Lang Inc., International Academic Publishers, SAGE Publications, Inc, & Palgrave Macmillan. Hurry! Limited time offers. Offers valid only while supplies last.

Public Relations Case Studies from Around the World
By imusti
In Stock
You Save: 4%

ean: 9781433123467, isbn: 1433123460,

4.5 out of 5 stars with 17 reviews
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth

Public Relations Ethics and Professionalism: The Shadow of Excellence (Routledge New Directions in Public Relations & Communication Research)
By Routledge
In Stock
You Save: 32%

ean: 9781138062528, isbn: 1138062529,

4.7 out of 5 stars with 24 reviews
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide
By Routledge
In Stock
You Save: 24%

ean: 9780415748841, isbn: 9780415748841,

4.5 out of 5 stars with 166 reviews
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing

Public Relations Online: Lasting Concepts for Changing Media
By Brand: SAGE Publications, Inc
In Stock
You Save: 10%

ean: 9781412914178, isbn: 1412914175,

4.1 out of 5 stars with 146 reviews
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.Used Book in Good

Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)
By Routledge
In Stock
You Save: 19%

ean: 9780415526593, isbn: 0415526590,

4.8 out of 5 stars with 45 reviews
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management

Primer of Public Relations Research
By Brand: The Guilford Press
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You Save: 71%

ean: 9781572307261, isbn: 1572307269,

4.5 out of 5 stars with 300 reviews
This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational

Public Relations: A Values-Driven Approach (4th Edition)
By Allyn & Bacon
In Stock
You Save: 61%

ean: 9780205569458, isbn: 0205569455,

4.3 out of 5 stars with 93 reviews
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through

Public Relations Writing: The Essentials of Style and Format
By McGraw-Hill Education
In Stock

ean: 9780073511986, isbn: 0073511986,

4.2 out of 5 stars with 201 reviews
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the

Journalism and PR: News Media and Public Relations in the Digital Age (Reuters Challenges)
By I.B.Tauris
In Stock
You Save: 37%

mpn: NUSTBK20171230-C0183426, ean: 9781784530624, isbn: 178453062X,

4.0 out of 5 stars with 248 reviews
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players – who

Cengage Advantage Books: This is PR: The Realities of Public Relations
By Wadsworth Publishing
In Stock
You Save: 32%

ean: 9780495568827, isbn: 0495568821,

4.9 out of 5 stars with 8 reviews
This text is intended for the introductory public relations course, which may be titled Introduction to Public Relations or Public Relations Principles. It is often taken as the initial course in a public relations sequence in a School of Journalism or Communication Department..

The People Business: How Ten Leaders Drive Engagement Through Internal Communications
By Kogan Page
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You Save: 26%

ean: 9780749479718, isbn: 9780749479718,

4.5 out of 5 stars with 56 reviews
The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.The book will also explore how IC is

Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
By Brand: SAGE Publications, Inc
In Stock
You Save: 16%

mpn: Illustrations, ean: 9780761913146, isbn: 0761913149,

4.2 out of 5 stars with 243 reviews
The nature of the communicator′s job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO′s and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson′s comprehensive study

Public Relations: The Profession and the Practice
By McGraw-Hill Education
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mpn: black & white tables, figures, ean: 9780073378879, isbn: 0073378879,

4.7 out of 5 stars with 64 reviews
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend

International Public Relations: Negotiating Culture, Identity, and Power
By Brand: SAGE Publications, Inc
In Stock
You Save: 27%

ean: 9781412914154, isbn: 1412914159,

4.4 out of 5 stars with 196 reviews
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations

Reputation Management: The Key to Successful Public Relations and Corporate Communication
By John Doorley
In Stock

mpn: 8347284, ean: 9780415801850, isbn: 9780415801850,

4.4 out of 5 stars with 148 reviews
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication

Public Relations Strategy, Theory, and Cases: Praxis at Its Best
By Peter Lang Inc., International Academic Publishers
In Stock
You Save: 16%

ean: 9781433120800, isbn: 1433120801,

4.0 out of 5 stars with 167 reviews
Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every ''student'' (academic and

Cases in Public Relations Management
By Routledge
In Stock

ean: 9780415878937, isbn: 0415878934,

4.7 out of 5 stars with 245 reviews
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest

Ongoing Crisis Communication: Planning, Managing, and Responding
By Brand: SAGE Publications, Inc
In Stock

ean: 9781412983105, isbn: 9781412983105,

4.2 out of 5 stars with 236 reviews
Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management―pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.Used Book in Good Condition.

Crisis Communication and Crisis Management: An Ethical Approach
By SAGE Publications, Inc
In Stock
You Save: 15%

ean: 9781483316147, isbn: 1483316149,

4.4 out of 5 stars with 162 reviews
Equip your students with a strong understanding of the essential role that communicators play in moments of crisis and the tools they need to conduct ethically sound crisis management..

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
By Palgrave Macmillan
In Stock
You Save: 33%

ean: 9780230217072, isbn: 0230217079,

4.2 out of 5 stars with 145 reviews
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the

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