Social Media for Business - 975 - Blowout Sale! Save up to 70%

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ean: 9781633883512, isbn: 1633883515,

At a time when the news cycle turns on a tweet, journalism gets confused with opinion, and facts are treated as negotiable information, applying critical thinking skills to your social media consumption is more important than ever.Guy P. Harrison, an upbeat advocate of scientific literacy and positive skepticism, demonstrates how critical thinking can enhance the benefits of social media while giving users the skills to guard against its dangers.Social media has more than two billion users and

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott

ean: 9781856048415, isbn: 1856048411,

This practical text provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan..

ean: 9780993879586, isbn: 9780993879586,

Are you an author who needs to learn more about blogging? Do you feeling uncertain about technology or what to blog about? Finding that all-important reader is the key to an author's success. Many studies shows that blogging is a great way to connect with readers because at it's heart, blogging is just another form of communication. Blogging for Authors covers all aspects of blogging from what to write to how to navigate today’s technology In this book you will learn: * Why authors need to

From Book 1: #1 Bestselling Kindle in Blogging & Blogs, Internet & Social Media, Computers & Technology, Kindle Short Reads Business & MoneyReady to Live the Blogger Lifestyle Today?What is a blogger's lifestyle, anyway?Learn What Most Blogging Books Don't Teach YouTo profit in professional blogging, you have to find your own voice and ensure your audience finds you.Starting a blog is easy; maintaining one isn't.This isn't a typical ''Blogging for Beginners'' book. Heidi and Ponn offer an

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ean: 8601416611716,

Your expert guide to building Microsoft® SharePoint® applications in the cloudDeliver custom, cloud-based business solutions using SharePoint 2010 and Windows Azure™ together. By applying hands-on techniques from Microsoft cloud development expert Steve Fox, you'll learn how to increase the reach, resource capability, and reusability of your apps. Get the practical code exercises and solid advice you need—whether you're planning to build complete data-driven applications or hybrid

ean: 9781780174501, isbn: 1780174500,

Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools..

✔ « J’aime ton T-shirt Jérôme. :) »✔ « C’est triste mes faut le supporter ♥ courage a tout ceux a qui sa leur arrive ♥ »••• télécharger gratuitement l’extrait (à droite)➜ Un livre espiègle...''Ils'' parlent, une collection de commentaires glanés sur internet à propos de l’amour. Sans pudeur.Un strip-tease en quelque sorte.➜ + « troller », mode d’emploi...« Sélectionnez un intervenant qui argumente souvent, passionné par le

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mpn: Illustrations, ean: 9781843346777, isbn: 184334677X,

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s

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ean: 9781787147928, isbn: 9781787147928,

This book presents a comprehensive framework for disaster communication, with a main focus on earthquake-related communication, building on a previously fragmented, single-case study approach to analysing the role of social media during natural disasters. The authors consider both traditional communication patterns and a networked model. Following traditional command-and-control disaster management paradigms, disaster communication has historically been framed as a linear process, in which

mpn: black & white illustrations, ean: 9781849511322, isbn: 1849511322,

This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog. This book is for anybody running or starting a business blog using WordPress, whether you plan to use your blog for PR and marketing, or want to profit directly from blogging..

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ean: 9781933988757, isbn: 9781933988757,

SummarySharePoint 2010 Site Owner's Manual teaches you what SharePoint 2010 is all about and how to get started using it. The book also includes step-by-step scenarios for implementing real-world scenarios. You will learn how to build powerful sites leveraging SharePoint's out-of-the-box functionality along with other helpful tools such as InfoPath, Access, and SharePoint Designer.About this BookThis book is a guide for business users without programming skills who want to build their own

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ean: 9781462118779, isbn: 1462118771,

With millions of books screaming for readers' attention, authors must find ways to win readers through--you guessed it--social media! This book helps navigate the social media overload and makes it possible for authors at all tech-savvy levels to use Facebook, Twitter, Instagram, blog tours, and more online avenues to market and sell books. Understand social media and sell more books than you thought possible!.

ean: 9781538106051, isbn: 1538106051,

Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a “broadcasting” tool, and highlights innovative methods to use the service to spark communication and create ties within your institution’s greater community.Appropriate for the social media beginner as well as the experienced user, it covers topics like:Creating a Social Media Strategy/Policy Choosing the Right SoftwareGaining Followers How to curate content How and when to

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ean: 9781617290541, isbn: 9781617290541,

SummaryThird-Party JavaScript guides web developers through the complete development of a full-featured third-party JavaScript application. You'll learn dozens of techniques for developing widgets that collect data for analytics, provide helpful overlays and dialogs, or implement features like chat or commenting. The concepts and examples throughout this book represent the best practices for this emerging field, based on thousands of real-world dev hours and results from millions of users.About

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ean: 9781138812000, isbn: 1138812005,

Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future

ean: 9781442226128, isbn: 1442226129,

A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools througha thorough history of social media and pioneers of the field;chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;discussions on appropriate use of social media in public relations, where the profession stands today and where it is

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ean: 9780814432518, isbn: 0814432514,

With the rise of social networks, ''Twitterized'' attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy *

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ean: 9781138948600, isbn: 1138948608,

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform,

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mpn: 9781138923744, ean: 9781138923744, isbn: 1138923745,

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best